Black Friday is the unofficial start of the Christmas season and will herald a ton of sales. However, simply having an E-commerce website will not guarantee you’ll receive sales. Competition at this time is fierce and you need to ensure that customers will buy from your website first. But how do you get your brand out there during this busy season? Create a dedicated Black Friday landing page to excite your customers and close a sale. Fortunately, there are a number of Black Friday landing page design ideas you can try right away.
Black Friday and Cyber Monday are two big shopping days that you don’t want to miss out on. Your Black Friday and Cyber Monday marketing strategy should include updating your social media channels and driving traffic to dedicated landing pages.
When it comes to Black Friday landing pages, keep the message simple
The focus of the landing page should be a single sale, product or event. Your customers need to understand the message you want to convey instantly. If you want to push a new line of products, you should keep the focus on only information of the products on that particular page. There is no need to include other information on that page.
Encourage your visitors to act
When your customers land on the page, it should be clear what you want them to do. A strong Call-to-Action (CTA) will get your message across. Ensure that the CTA is obvious and compelling, as they will make the visitors click through without much thought. Clear messages such as Buy Now, Sign Up, Book Now and Reserve Your Spot will let people know what to do next. As a result, they will be more likely to click through.
Link very carefully
Your CTA should link to different places depending on what you are promoting along with the landing page. The location of the link is vital. The fewer steps visitors have to take between your website and their final destination, the more likely you are going to close the deal. If you are promoting a specific product, your landing page should direct to that product’s page in your online store. This will let people purchase the product in just a few clicks.
Highlight the benefits
Buyers have a lot of options when it comes to shopping. Provide them with a reason why they should shop with you and not your competitors. Telling them your unique selling points is a good idea, but you need to keep it short and to the point. Benefits like free shipping or a loyalty program should be communicated quickly on the landing page and clearly.
Drive targeted traffic to your landing page
The lifeline of any landing page is traffic and you can get this in a number of different ways. The old saying that you need to spend money to make money often applies to this. Of course, you have to spend some money on advertising, but it can give your landing page a boost. It’s also a great way to generate targeted traffic. The best part of paid traffic is that you will only pay for the people who click through to your landing page.
Spread the word organically
What is the point of having a social media account on every platform if you are not sharing your landing page on them? Share your new landing page on all of your active accounts and respond to any questions that people may have. This is also a great time to create a special newsletter using various programs. You can let everyone on your mailing list know about the new promotion and include a link that takes them to the new landing page.
Don’t forget about your clients
The people who visit your website will not always follow you on social media or subscribe to your email newsletter. Ensure that the new landing page is the first page that people see when they land on your website. This will ensure that no potential customers are missing out on your holiday deal. To get all of your visitors see the new landing page, you have to set it as your new home page.
Navigation is vital
One of the first companies to promote Black Friday was Walmart and they had large banners displayed on their home page. The banner was designed to promote early deals and cleverly listed categories which would take people directly to the deals promoted on the website. To the left of the banner, they had their standard navigation bar with Black Friday deals listed at the top with a standout color to ensure that customers are drawn to it.
Instead of removing all navigation from your landing page, you should draw attention to the pages that you want customers to visit. When you have navigation options on your banner, your customers will generally notice them immediately and click through to the pages that they want.
Have all banners and offers above the fold
Black Friday is one of the busiest shopping days of the year and this means that your customers will be visiting a number of websites along with your own. This is why it is important that your customers see the best offers you have as soon as they land on the page. To make it happen, you have to ensure that your best banners, giveaways, offers and deals are above the fold and clearly visible as soon as your page loads. Posting deals on your website will transform window shoppers into paying customers.
While you’re designing a Black Friday landing page, don’t forget about Cyber Monday, closely followed by the holiday shopping season. There are numerous opportunities for you to capitalize on business growth. Start by designing a proper landing page, and you’ll already be one step ahead.