Why Website Development and SEO Matters for New E-commerce Businesses

Your website is where all of the digital marketing surrounding your business will take place. The marketing strategies may take on many forms, but organic search should be the top of the list.

The unfortunate reality for many new businesses is they don’t think about SEO until the website is already designed. As a result, the website may be lacking necessary elements for organic search placement on search engines like Google.

Web design and SEO go hand-in-hand, and are a very important part of your digital strategy. A website built with the best SEO practices in mind will allow open access to search engines so their robots can read the website pages. When the search engine is able to crawl the content and understand it, it’s the first step toward being found in the search engines. By bringing together Website Design and SEO, you can help your new business get recognized by your target audience online. Follow these guidelines when building a website in order to get search engines to index your website in a timely and efficient manner.

Domains

You may use yourcompanyname.com as the primary domain name for your business. You may also have other domain names as well. It’s important to choose a domain that is associated with your business and makes sense. Any subdomain or variation of the domain should point to the main site properly and redirect to one, canonical version of your website.

Content Management System

The content management system (CMS) used on your website is going to play a major role in your business’ online success. Many businesses use WordPress, but it’s not the only option available to you. To be certain, however, WordPress works well with Google and in most instances; it’s going to be a good starting point. When choosing a CMS, be sure that it is right for your particular business structure. Don’t simply go with the one your website design company prefers.

Indexing the Website

In order for your website to be indexed, search engines must be able to access and read the content. The primary focus of your content should be text instead of images, video or flash. While we live in a word that’s advancing digitally, the Internet still runs on the written word. Once the content is in place, then you can enhance it with rich media. But first, make sure your language is concise, clear and easy to read.

Website Navigation

You website’s navigation is essential for your website visitors. When a website is structured properly, the URLs and site map helps to point visitors and search engines in the right direction.

Most people tend to think of navigation as being a top-level menu. It’s much more than that. When navigation is used properly, it introduces your website visitors to who you are, what you offer and why they should choose you. The navigation of your website should be all-encompassing.

Go Mobile

Smartphones are the most popular devices being used to browse the Internet. You know it, I know it and more importantly, Google knows it. If you are going to be optimizing for the search engines, you must make sure that it’s responsive for those who are conducting searches on a mobile device.

In 2017, you need to take things even further. Responsive websites have been around for several years. Technological advances have improved the data networks being used on mobile devices. When you consider your customers, think about those who are searching on their phones, because it’s often the only way they will find your business.

In order to take full advantage of a mobile-friendly design, you need to think about what your mobile users may be seeking. Somebody who is on a phone is going to interact with your website differently than if they were sitting in front of a computer. It may be true that the majority of your conversions are from a desktop computer, but their first contact will likely be through a mobile device.

Continue to optimize your website for the best user experience possible. When mobile users are happy with what you offer to them, they will reward you with greater engagement and more traffic.

The Need for Speed

Although mobile networks are offering more data in some cases, you must consider page speed. If your page takes more than four seconds to load, impatience could set in quickly. Unfortunately, not everybody with a mobile device has high-speed data and their connection may be lacking. When you ensure that your pages load quickly, you are taking a huge step toward optimizing your website for search engines.

Search Engine Optimization

The search engine results introduce your website to their users and one way that they do so is through the meta description. In fact, the right meta description can make the difference in a website visitor clicking to your website, or to your competitor’s. This improves your company’s visibility online and drives more traffic to your website.

The content on your website is the most important part of the page. You want to make sure you offer a clear purpose in your content. This would include page titles, URLs and the content (e.g. blog post) itself. You want to engage your readers with the best content possible. Your content should include the keywords you want your website to rank for, but it shouldn’t be overdone. Adding keywords to your content is necessary, but overdo it and it will seem unnatural.

A website design that incorporates the latest SEO practices will already be optimized for search engines. This is key to remember when you are building a brand new website for your business. The more optimized it is, the more organic traffic you’ll see overtime.

William Webb

William Webb is a freelance writer, specializing in digital marketing and search engine optimization practices for eCommerce websites and businesses.